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Our 2023 Flavor Trend Ideas in the News!

We were asked by Food Technology Magazine (the main publication of the Institute of Food Technologists) to predict flavor trends for 2023. The editors were on a short timeline, so I only had a day to think about it. Fortunately, I got inspiration from a visit to one of our Yumbini partners, Rainbow Grocery in San Francisco. In addition to an extensive bulk selection, several different oils and honeys, and an olive bar, they have something I had never seen before: a miso bar. As you might know, miso, originally from Japan, is made from fermented soy or other beans and sometimes grains. The fermentation creates a strong “umami” savory flavor and slight tartness. The flavor is a natural in soups and with meats and vegetables. But of course, as is our way in America, it is now finding its way into all kinds of other things! Read more about my flavor trend predictions in Food Technology’s 2023 Flavor Forecast.

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Jan Matsuno

Jan Matsuno is a Certified Food Scientist with over 40 years' food product development experience. She formerly held senior R&D positions at Del Monte Foods, Safeway, CCD Innovation and Mindful Food Consulting. After developing thousands of new products for the US and 20 other countries, she launched Yumbini Foods, quick beans and rice, in 2022. She is a proud alumna of Oregon State University.

This Post Has One Comment

  1. Chris

    Just tried your Curried Turmeric lentils and rice. Easy to make and delicious. Awesome!

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